--- title: "Addressing the Vaccine Distribution Gap: Improving Attitudes Across Diverse Populations" description: COVID-19 Vaccine video education available in English and Spanish to communicate the benefits of getting vaccinated and address anxiety. image: https://www.mytonomy.com/hubfs/vaccine%20blog%202.jpg --- Mytonomy is now part of Elsevier. 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[ Learn More ](https://www.elsevier.com/solutions/patient-engagement) [![MytonomyLogo](https://www.mytonomy.com/hs-fs/hubfs/MytonomyLogo.png?width=186&name=MytonomyLogo.png)](https://7436455.hs-sites.com/homepage) ** - Who We Serve ** Health Systems & Providers** ** Ambulatory Surgery Centers** ** Digital Health** [** Employers & Payors** ](https://www.mytonomy.com/employers-payors) [** Pharma & Medtech** ](https://www.mytonomy.com/pharma-and-medtech) [** Colleges & Universities** ](https://www.mytonomy.com/college-student-health-video-education) - Platforms [** Our Platform** The Mytonomy Cloud for Healthcare ](https://www.mytonomy.com/cloud-for-healthcare) [** Patient Experience Cloud™️** Stream Video Content for the Patient Journey ](https://www.mytonomy.com/patient-experience-cloud) [** Communications Cloud** Program Nudges with SMS/Email ](https://www.mytonomy.com/communications-cloud) [** EHR Integration** HL7 Messages, SMART on FHIR ](https://www.mytonomy.com/mytonomy-ehr-integration-options) [** API Library** Put our APIs to Work in Your App ](https://www.mytonomy.com/mytonomy-api-library) [** Analytics Cloud** Patient & Population-Level Metrics ](https://www.mytonomy.com/analytics-cloud) [** Content Cloud** Host, Manage and Deliver All Digital Content ](https://www.mytonomy.com/content-cloud) [** Research Cloud** Enroll and Consent Patients in IRB Studies ](https://www.mytonomy.com/research-cloud-for-irb-clinical-trials) [** Roku® TV App** Create Your Own TV Channel ](https://www.mytonomy.com/healthcare-tv-roku) [** MyChart Bedside / Interactive TV** Power Your Inpatient Education ](https://www.mytonomy.com/mychart-bedside-patient-education-video) - Mytonomy Studios [** Patient Education Videos** ](https://www.mytonomy.com/patient-education-videos) [** Written Patient Education Library** ](https://www.mytonomy.com/written-patient-education-library) [** Mytonomy Studios** ](https://www.mytonomy.com/mytonomy-studios) [** Promoting Health Equity with Multicultural Storytelling** ](https://www.mytonomy.com/promoting-health-equity) - Specialities [ Bariatrics ](https://www.mytonomy.com/specialties-bariatrics) [ Colonoscopy ](https://www.mytonomy.com/colonoscopy) [ Heart and Vascular ](https://www.mytonomy.com/specialties-cardiovascular) [ Maternal Care ](https://www.mytonomy.com/maternal-care) [ Orthopedics ](https://www.mytonomy.com/total-joint-replacement) [ Oncology ](https://www.mytonomy.com/specialties-oncology) [ See All ](https://www.mytonomy.com/our-specialties) - Company [** About Mytonomy** ](https://www.mytonomy.com/about) [** National Clinical Advisory Network** ](https://www.mytonomy.com/national-clinical-advisory-network) [** Insights** ](https://www.mytonomy.com/blog) [** News** ](https://www.mytonomy.com/news) [** The Mytos** ](https://www.mytonomy.com/the-mytos-mytonomys-patient-engagement-awards-program) [** Awards** ](https://www.mytonomy.com/awards) [** Partners** ](https://www.mytonomy.com/partners) [** Events** ](https://www.mytonomy.com/events) [** Careers** ](https://www.mytonomy.com/careers) [** Contact Us** ](https://www.mytonomy.com/contact-us) - Resources [** KLAS Spotlight Report** ](https://www.mytonomy.com/klas-emerging-technology-2024) [** Case Studies** ](https://www.mytonomy.com/case-studies) [** Use Cases** ](https://www.mytonomy.com/use-cases) [** Research Studies** ](https://www.mytonomy.com/research-studies) [** Patient Education eBook** ](https://www.mytonomy.com/ebook-patient-education) [** For Your Patient Education RFP** ](https://www.mytonomy.com/patient-education-rfp) [** Content Catalog Search** ](https://www.mytonomy.com/content-master) # Addressing the Vaccine Distribution Gap: Improving Attitudes Across Diverse Populations **Published:** March 03, 2021 [Vinay Bhargava](https://www.mytonomy.com/blog/author/vinay-bhargava) Following a slow February, we’ve seen more rapid growth in COVID-19 vaccine distribution in the first few days of March, hitting an average of [1.7 million shots/day](https://twitter.com/WHCOVIDResponse/status/1366431542785015810?s=20). This rate will only continue to accelerate as Johnson and Johnson’s single dose vaccine becomes increasingly available. Despite the tremendous progress in recent weeks, infection rates continue to remain dangerously high – with a disproportionate impact on minority populations. While a growing number of Americans have indicated favorability towards getting the COVID-19 vaccine, there are still remaining subgroups where hesitancy, due to mistrust and lack of access to accurate information, continues to be a major barrier to getting care. Understanding how to build trust to improve vaccine confidence, particularly in underserved populations will be critical in order to ensure equitable distribution of the COVID-19 vaccine. ** ****Vaccine Hesitancy Persists** There are large segments of the population where hesitancy remains high, particularly in Black and Hispanic populations where we see lower willingness to get the vaccine. According to the [Kaiser Family Foundation](https://www.kff.org/coronavirus-covid-19/report/kff-covid-19-vaccine-monitor-december-2020/) (KFF), 34% of Black adults and 26% of Hispanic adults are likely to “wait and see” how it’s working for other people compared to 18% of white adults. KKF reported that fear around potential side effects, lack of trust in the clinical process, as well as feeling it’s not safe are some of the key components influencing personal concern around the vaccine. Tackling these drivers around mistrust and addressing misinformation will be a critical part of any public communication strategy in order to increase vaccine uptake among Black and Hispanic populations. Hear from Mytonomy’s CEO, Anjali Kataria, as she share insights around what’s driving vaccine-related fear, and how Mytonomy can help: [watch here.](https://cbs4local.com/news/problem-solvers/research-shows-hispanics-african-americans-less-likely-to-get-covid-19-vaccine) **Improving Reliability and Trust** ** **As organizations attempt to shift mindsets and improve vaccine willingness, it will be important to identify the public’s most trusted resources and channels for health information. According to recent research, people’s personal health care providers are the most trusted resource for reliable information around COVID-19 and the vaccine. According to [KFF](https://www.kff.org/coronavirus-covid-19/report/kff-covid-19-vaccine-monitor-december-2020/), 85% trust their own doctor of health care provider for reliable vaccine information, followed by the local health department (79%), the CDC (78%), and federal COVID lead Anthony Fauci (77%). Leveraging these trusted channels to deliver targeted messaging and resources will be a critical to help improve vaccination uptake. Mytonomy offers FREE ready-to-use digital tools to support communication strategies across diverse populations at scale through its comprehensive video library (available in English and Spanish) and broadcast distribution platform. Check out a highlight from our vaccine library below.     Digital communication strategies are going to be a critical part of the solution. Mytonomy is here to help share the facts and support organizations as they prepare for vaccine administration. **Please reach out to [info@mytonomy.com](mailto:info@mytonomy.com) to learn more about how we can help!** ** **   ** **   ## Related Insights - [Health](https://www.mytonomy.com/blog/tag/health) · - [Patient Engagement](https://www.mytonomy.com/blog/tag/patient-engagement) ### The 2026 Healthcare Leader’s Guide to a Modern Patient Engagement Strategy Learn what patient engagement means in a modern health system, why it is a... February 2, 2026 - [Health](https://www.mytonomy.com/blog/tag/health) · - [Patient Engagement](https://www.mytonomy.com/blog/tag/patient-engagement) ### The Impact of Living in a Food Desert - A Philadelphia Study By Savannah Latimer, Howard University '23, Health Career Connection... January 12, 2023 - [Health](https://www.mytonomy.com/blog/tag/health) · - [Patient Engagement](https://www.mytonomy.com/blog/tag/patient-engagement) ### Rural Health Grants to Fund Mytonomy's Patient Engagement & Education Platform Empowering Rural and Safety-Net Hospitals to Scale Access with... October 23, 2025 [See all insights](https://www.mytonomy.com/blog) ## Learn about how Mytonomy can support your organization. [![Schedule Demo](https://no-cache.hubspot.com/cta/default/7436455/13c5eba4-2e2f-4871-ad52-fcd58dd88b2c.png)](https://cta-redirect.hubspot.com/cta/redirect/7436455/13c5eba4-2e2f-4871-ad52-fcd58dd88b2c) ![MytonomyLogo](https://www.mytonomy.com/hubfs/MytonomyLogo.png) Mytonomy is a leading provider of healthcare cloud solutions for video-based patient education and engagement. 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