--- title: Video Campaign on Colorectal Cancer Screening Delivers Results description: In the end, a patient’s choice to undergo bariatric surgery comes down to making a shared decision with their doctor. It’s a decision Mytonomy can help support. --- Mytonomy is now part of Elsevier. [ Learn More ](https://www.elsevier.com/solutions/patient-engagement) [![MytonomyLogo](https://www.mytonomy.com/hs-fs/hubfs/MytonomyLogo.png?width=186&name=MytonomyLogo.png)](https://www.mytonomy.com/) - Who We Serve [** Health Systems & Providers** ](https://www.mytonomy.com/health-systems-providers) [** Ambulatory Surgery Centers** ](https://www.mytonomy.com/ambulatory-surgery-centers) [** Digital Health** ](https://www.mytonomy.com/digital-health) [** Employers & Payors** ](https://www.mytonomy.com/employers-payors) [** Pharma & Medtech** ](https://www.mytonomy.com/pharma-and-medtech) [** Colleges & Universities** ](https://www.mytonomy.com/college-student-health-video-education) - Platform [** Our Platform** The Mytonomy Cloud for Healthcare ](https://www.mytonomy.com/cloud-for-healthcare) [** Patient Experience Cloud™️** Stream Video Content for the Patient Journey ](https://www.mytonomy.com/patient-experience-cloud) [** Communications Cloud** Program Nudges with SMS/Email ](https://www.mytonomy.com/communications-cloud) [** EHR Integration** HL7 Messages, SMART on FHIR ](https://www.mytonomy.com/mytonomy-ehr-integration-options) [** API Library** Put our APIs to Work in Your App ](https://www.mytonomy.com/mytonomy-api-library) [** Analytics Cloud** Patient & Population-Level Metrics ](https://www.mytonomy.com/analytics-cloud) [** Content Cloud** Host, Manage and Deliver All Digital Content ](https://www.mytonomy.com/content-cloud) [** Research Cloud** Enroll and Consent Patients in IRB Studies ](https://www.mytonomy.com/research-cloud-for-irb-clinical-trials) [** Roku® TV App** Create Your Own TV Channel ](https://www.mytonomy.com/healthcare-tv-roku) [** MyChart Bedside / Interactive TV** Power Your Inpatient Education ](https://www.mytonomy.com/mychart-bedside-patient-education-video) - Patient Education [** Patient Education Videos** ](https://www.mytonomy.com/patient-education-videos) [** Written Patient Education Library** ](https://www.mytonomy.com/written-patient-education-library) [** Mytonomy Studios** ](https://www.mytonomy.com/mytonomy-studios) [** Promoting Health Equity with Multicultural Storytelling** ](https://www.mytonomy.com/promoting-health-equity) - Specialties [ Bariatrics ](https://www.mytonomy.com/specialties-bariatrics) [ Colonoscopy ](https://www.mytonomy.com/colonoscopy) [ Heart and Vascular ](https://www.mytonomy.com/specialties-cardiovascular) [ Maternal Care ](https://www.mytonomy.com/maternal-care) [ Orthopedics ](https://www.mytonomy.com/total-joint-replacement) [ Oncology ](https://www.mytonomy.com/specialties-oncology) [ See All ](https://www.mytonomy.com/our-specialties) - Company [** About Mytonomy** ](https://www.mytonomy.com/about) [** National Clinical Advisory Network** ](https://www.mytonomy.com/national-clinical-advisory-network) [** Insights** ](https://www.mytonomy.com/blog) [** News** ](https://www.mytonomy.com/news) [** The Mytos** ](https://www.mytonomy.com/the-mytos-mytonomys-patient-engagement-awards-program) [** Awards** ](https://www.mytonomy.com/awards) [** Partners** ](https://www.mytonomy.com/partners) [** Events** ](https://www.mytonomy.com/events) [** Careers** ](https://www.mytonomy.com/careers) [** Contact Us** ](https://www.mytonomy.com/contact-us) - Resources [** KLAS Spotlight Report** ](https://www.mytonomy.com/klas-emerging-technology-2024) [** Case Studies** ](https://www.mytonomy.com/case-studies) [** Use Cases** ](https://www.mytonomy.com/use-cases) [** Research Studies** ](https://www.mytonomy.com/research-studies) [** Patient Education eBook** ](https://www.mytonomy.com/ebook-patient-education) [** For Your Patient Education RFP** ](https://www.mytonomy.com/patient-education-rfp) [** Content Catalog Search** ](https://www.mytonomy.com/content-master) [![Schedule Demo](https://no-cache.hubspot.com/cta/default/7436455/243ff719-f7b7-4117-b0bc-127a8bc546ad.png)](https://cta-redirect.hubspot.com/cta/redirect/7436455/243ff719-f7b7-4117-b0bc-127a8bc546ad) ** Mytonomy is now part of Elsevier. [ Learn More ](https://www.elsevier.com/solutions/patient-engagement) [![MytonomyLogo](https://www.mytonomy.com/hs-fs/hubfs/MytonomyLogo.png?width=186&name=MytonomyLogo.png)](https://7436455.hs-sites.com/homepage) ** - Who We Serve ** Health Systems & Providers** ** Ambulatory Surgery Centers** ** Digital Health** [** Employers & Payors** ](https://www.mytonomy.com/employers-payors) [** Pharma & Medtech** ](https://www.mytonomy.com/pharma-and-medtech) [** Colleges & Universities** ](https://www.mytonomy.com/college-student-health-video-education) - Platforms [** Our Platform** The Mytonomy Cloud for Healthcare ](https://www.mytonomy.com/cloud-for-healthcare) [** Patient Experience Cloud™️** Stream Video Content for the Patient Journey ](https://www.mytonomy.com/patient-experience-cloud) [** Communications Cloud** Program Nudges with SMS/Email ](https://www.mytonomy.com/communications-cloud) [** EHR Integration** HL7 Messages, SMART on FHIR ](https://www.mytonomy.com/mytonomy-ehr-integration-options) [** API Library** Put our APIs to Work in Your App ](https://www.mytonomy.com/mytonomy-api-library) [** Analytics Cloud** Patient & Population-Level Metrics ](https://www.mytonomy.com/analytics-cloud) [** Content Cloud** Host, Manage and Deliver All Digital Content ](https://www.mytonomy.com/content-cloud) [** Research Cloud** Enroll and Consent Patients in IRB Studies ](https://www.mytonomy.com/research-cloud-for-irb-clinical-trials) [** Roku® TV App** Create Your Own TV Channel ](https://www.mytonomy.com/healthcare-tv-roku) [** MyChart Bedside / Interactive TV** Power Your Inpatient Education ](https://www.mytonomy.com/mychart-bedside-patient-education-video) - Mytonomy Studios [** Patient Education Videos** ](https://www.mytonomy.com/patient-education-videos) [** Written Patient Education Library** ](https://www.mytonomy.com/written-patient-education-library) [** Mytonomy Studios** ](https://www.mytonomy.com/mytonomy-studios) [** Promoting Health Equity with Multicultural Storytelling** ](https://www.mytonomy.com/promoting-health-equity) - Specialities [ Bariatrics ](https://www.mytonomy.com/specialties-bariatrics) [ Colonoscopy ](https://www.mytonomy.com/colonoscopy) [ Heart and Vascular ](https://www.mytonomy.com/specialties-cardiovascular) [ Maternal Care ](https://www.mytonomy.com/maternal-care) [ Orthopedics ](https://www.mytonomy.com/total-joint-replacement) [ Oncology ](https://www.mytonomy.com/specialties-oncology) [ See All ](https://www.mytonomy.com/our-specialties) - Company [** About Mytonomy** ](https://www.mytonomy.com/about) [** National Clinical Advisory Network** ](https://www.mytonomy.com/national-clinical-advisory-network) [** Insights** ](https://www.mytonomy.com/blog) [** News** ](https://www.mytonomy.com/news) [** The Mytos** ](https://www.mytonomy.com/the-mytos-mytonomys-patient-engagement-awards-program) [** Awards** ](https://www.mytonomy.com/awards) [** Partners** ](https://www.mytonomy.com/partners) [** Events** ](https://www.mytonomy.com/events) [** Careers** ](https://www.mytonomy.com/careers) [** Contact Us** ](https://www.mytonomy.com/contact-us) - Resources [** KLAS Spotlight Report** ](https://www.mytonomy.com/klas-emerging-technology-2024) [** Case Studies** ](https://www.mytonomy.com/case-studies) [** Use Cases** ](https://www.mytonomy.com/use-cases) [** Research Studies** ](https://www.mytonomy.com/research-studies) [** Patient Education eBook** ](https://www.mytonomy.com/ebook-patient-education) [** For Your Patient Education RFP** ](https://www.mytonomy.com/patient-education-rfp) [** Content Catalog Search** ](https://www.mytonomy.com/content-master) # Case Study ## Video Campaign on Colorectal Cancer Screening Delivers Results ### CRC Screening Saves Lives Colorectal Cancer (CRC) mortality has dropped 30% in the last 30 years – largely because of increased screening through colonoscopy or at-home testing. Yet the most recent data shows that 1 in 3 adults are not getting screened as recommended. ### Real-World Application Mytonomy teamed up with RUSH University Medical Center on an outreach program that contacted almost 2,000 patients, reminding them to watch CRC education videos and complete a screening test. Contact information was included to help patients schedule their screenings, and patients who didn’t click through received a series of nudging reminders. ### Improved Compliance Saves Lives 8% of patients who received communications clicked the links and watched at least one video, though most went on to watch more: an average of six videos per patient. 57% of patients who watched videos took action and completed a colorectal cancer screening test. ### The Benefits of Mytonomy Mytonomy engagement results in high patient and provider satisfaction, lower cost of care, great engagement and better outcomes. The Mytonomy solution can increase early detection even in patients who are reluctant to schedule a test. ### Download Now ## Learn about how Mytonomy can support your organization. [![Schedule Demo](https://no-cache.hubspot.com/cta/default/7436455/13c5eba4-2e2f-4871-ad52-fcd58dd88b2c.png)](https://cta-redirect.hubspot.com/cta/redirect/7436455/13c5eba4-2e2f-4871-ad52-fcd58dd88b2c) ![MytonomyLogo](https://www.mytonomy.com/hubfs/MytonomyLogo.png) Mytonomy is a leading provider of healthcare cloud solutions for video-based patient education and engagement. The enterprise platform provides a seamless, consumer-like experience across all major medical conditions. ![](https://px.ads.linkedin.com/collect/?pid=3682090&fmt=gif) - 4550 Montgomery Ave Suite 200N Bethesda, MD 20814 - [(301) 941-4034](tel:(301)%20941-4034) - [info@mytonomy.com](mailto:info@mytonomy.com) Cookie settings #### Platform #### Who We Serve #### Company [![Request Demo](https://no-cache.hubspot.com/cta/default/7436455/46529433-0b2c-422c-88a9-9e502a0f1f1e.png)](https://cta-redirect.hubspot.com/cta/redirect/7436455/46529433-0b2c-422c-88a9-9e502a0f1f1e) 2026 © Mytonomy. All Rights Reserved. [** ](https://www.facebook.com/Mytonomy/) [** ](https://www.youtube.com/c/Mytonomy/featured) [** ](https://twitter.com/mytonomy?lang=en) [** ](https://www.linkedin.com/company/mytonomy/mycompany/)